Starting a Business

The Four Keys to Raising Capital

Address these four points clearly and confidently, and your investors are likely to buy in.

Business Planning for the 'Lean Startup'
This next-generation strategy calls for planning--and revising--as you go.

How to Make a Scene
Ace Hotel founder Alex Calderwood did it by transforming his company into a lifestyle brand. Meet the man who set a new industry standard with the 'it' hotel.

College Startup Success Story, Revisited
Garrett Camp sold StumbleUpon for a reported $75 million a year after graduation. Then he bought it back.

How To Guides

The Complete Inventor's Guide

How to Launch a Business Abroad

Paying Yourself: From Startup and Beyond

Business Ideas»

10 Hot Startups
Why these independents made us say 'Wow!' Learn how yours can, too.
Restaurants vs Mobile Kitchens
The Company That Never Was
100 Brilliant Ideas 2010

more

Startup Basics»

Meet Your Mentor
How to find a trusted advisor to help you jump-start your ambition
The Newbie Conundrum: Landing Contracts Without Contacts
Strokes of Genius
How Your Startup Can Make Money Now

more

Business Plans»

5 Easy Ways to Kick-start Your Business Planning
Don't know where to start with your plan? Here are some tips to get you going--today.
How to Become Your Own Boss
A Simple Plan
In Business Planning, Form Follows Function

more

Getting Financing»

The Rise of the Virtual Classroom
Three Washington University alumni create a social-media platform for online educational resources and learn how to attract investor interest.
What You Need to Know About the Small-Business Bill
The World of Crowd Funding
Tapping City-based Capital Coffers

more

Finding Customers»

Plan for Repeat Business
A loyal customer base is key to building a successful startup.
Be Your Own Publicist
Young and in Charge
What Women Want

more

Inventing»

From Idea to Market
So you have a genius idea. Here's what it takes to get a new product to market.
From Concept to Market--in 10 Months Flat
The Future Is...Later
Innovation for Things We Carry

more

Success Stories»

Two-Wheeled Philanthropy
An unlikely alliance between a good citizen and a bike shop owner has helped more than 12,000 people get around.
Drinking and Drying
Feelgoodz: Unbridled Passion in a Laid-Back Market
A High-Tech Velvet Rope for High Fashion

more

Going Green»

Green Fallout
The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
Clean Up with Clean Tech
Green Business: From Niche to Mainstream
Green Bubble or Green Opportunity?

more