Delhi tops online biz for eBay India



Though Mumbai is the financial capital of India, Delhi has emerged as the top e- commerce hub in the country, according to a study by eBay India, the Indian arm of the global online auction site eBay.

The sentiments of India's online buyers are at an all- time high, it added.

In the list of top e- commerce hubs, Delhi is followed by Mumbai, Chennai, Jaipur and Bangalore.

Overall, there are over 2,400 e- commerce hubs with the information technology ( IT) hubs of Andhra Pradesh, Tamil Nadu, Kerala, Maharashtra and Gujarat originating most of the e- commerce transactions in the country.

In the domestic transactions space, technology buying and selling was a priority area accounting for 44 per cent of the overall transactions that took place. Internationally, shopping for lifestyle products from Indian markets accounted for 64 per cent of sales. Currently, eBay has around 30 lakh registered users in the country, of which nearly 20 lakh are active users.

" Almost every minute a product changes hands on the site. Buying and selling on the Net is now becoming a mainstream activity," said Ambareesh Murty, country manager, eBay India. Buoyed by this high consumer interest eBay said its domestic business would grow by 35 per cent.

" We will maintain a growth of 30- 35 per cent in the Indian market. This growth will be led not only by metros but by semi- urban and rural areas, too," Murty added.

The study also found that the country has 226 export hubs through which Indian entrepreneurs sell a variety of products to millions of eBay customers in 172 countries across the globe. It found that South India dominated with 41 per cent of the total e- commerce deals, followed by West Indian states.

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