Data solutions

Make the most of your data with our data cleansing service.

Regularly cleansing your customer and prospect data ensures maximum effectiveness for your direct marketing activity, as an estimated £95 million is wasted each year by mailing to people who don’t live at an address*. We work with you to understand your data and objectives, whether they are ongoing or campaign-specific.

Our experienced data engineers can handle data in almost any structure or format. We ensure the security of your data and adhere to DMA Best Practice guidelines at all times.

We provide the following cleansing services:

• Validation and profiling
• Name reconstruction
• Postcode address file (PAF) address enhancement
• Duplication cleansing
• Industry standard suppressions including MPS, National Change of Address (NCOA), National Suppression File (NSF), Mortality screening and The Bereavement Register (TBR)
• Other gone-away/client specific suppression files
• Obscenity

*Source: Direct Marketing Association